customer engagement

3 Ways to Leverage Social Media PR for Marketing Success

Public relations (PR) 101 is the process of communicating information about a company to its public. Marketers use public relations to help build the company’s image and brand. While PR has traditionally been used by companies through mediums like magazine articles, press releases, trade press news and newspaper articles, marketers are finding innovative and improved …

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5 Web Marketing Strategies for Mobile Devices: Part 1

Did you know there’s an app for Twitter, Facebook and basically any other social networking channel out there? The reason is simple: Companies know that their tweets and Facebook posts can easily be read by the “on-the-go” American using their smart phone or tablet; however, companies can run into mobile device accessibility problems when their …

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