Part 1: How to Engage Customers Through Branding
People don’t just buy products or services—they buy experiences. Consider the following branding experience examples: The Art of Shaving doesn’t just provide shaving/products for men. They sell, “Repeat after us: ‘I will not shave economy when first class is available.’ Welcome to the Brotherhood of Shaving.” Victoria’s Secret doesn’t just sell bras and lingerie …
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