TOMS shoes

Part 1: How to Engage Customers Through Branding

People don’t just buy products or services—they buy experiences.  Consider the following branding experience examples: The Art of Shaving doesn’t just provide shaving/products for men. They sell, “Repeat after us: ‘I will not shave economy when first class is available.’  Welcome to the Brotherhood of Shaving.”   Victoria’s Secret doesn’t just sell bras and lingerie …

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Movers, Shakers & Integrated Web Marketing: Spotlight on TOMS Shoes

In business, finding creative ways to stay current with customers and prospects is no easy task.  It takes tailored audience research, a killer content marketing calendar, a keen eye on how to utilize social media and a solid integrated marketing plan.  And the better you understand the needs and preferences of your audience, the more …

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