Part 1: How to Engage Customers Through Branding

People don’t just buy products or services—they buy experiences.  Consider the following branding experience examples:

The Art of Shaving doesn’t just provide shaving/products for men.

They sell, “Repeat after us: ‘I will not shave economy when first class is available.’  Welcome to the Brotherhood of Shaving.”


Victoria’s Secret doesn’t just sell bras and lingerie for women.

They sell, “The new FABULOUS push up: Super-soft, super-sexy and perfectly you.”   


TOMS Shoes doesn’t just sell shoes.

They sell, “Join the One for One Movement: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.  One for One.”  

Branding Is Here to Stay

Like it or not, branding matters.  And for customers and clients, it matters as an experience.  Every company wants a brand that sells.  A brand that makes a statement, is recognizable and is successful at winning prospects and engaging customers through marketing.  On the other hand, brands need a platform and integrated web marketing strategy that gets them noticed by consumers.  In order to create a successful sales model, you need to build a solid, integrated marketing process first.  This should include:

–    Identifying the interests of your audience
–    Creating a professional and tailored look/feel
–    Customizing the right voice for your brand
–    Writing original content with the right keywords
–    Incorporating tailored SEO to improve search engine results

Click here for more integrated web marketing ideas.

We recently helped our client Fabrictech create a tailored brand experience for their audience.  Click here to read the full story.

Create a Better Brand Experience Today

Want to add build a better brand experience for your customers?  We can help you starting today.  Autumn Consulting is a web marketing Milwaukee agency serving local area businesses and organizations with integrated marketing solutions.

Our team includes a diverse group of marketing professionals who specialize in web marketing, content writing, web design, programming, project management, and sales/business strategy.

If you’re looking for more business marketing and sales strategies from a Milwaukee web marketing consultant you can trust, contact us today to get started.

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