Autumn Reveals: How to Fix a Broken Marketing Program

Breaking a leg is never any fun. Yet people can make the best of it by having a positive attitude, colorful castings and notes of best wishes.

As you would expect, I saw a doctor who preformed surgery, repairing my broken leg by inserting three permanent pins, securing my leg in a full cast and requiring 8 weeks of recovery.  It was a costly mistake and required a substantial repair and recovery.

Much like medical work, a small business’ marketing program may be in need of diagnosis and repair for any of the following most common reasons:

  • setting unrealistic marketing goals
  • choosing a shortcut (e.g. paying for the cheapest or inexperienced vendor)
  • forgetting about an on-going growth plan

Consider Autumn Consulting the team you can trust to diagnose and repair any broken marketing program. Check out this week’s blog to get a taste for our approach. 

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