Getting your customers’ attention sounds like an easy enough task, but it can often turn into a game of hide and seek. In addition to seeing traditional ads in newspapers, magazines, and on TV, consumers are now also bombarded with promos on their social networking sites and cell phones.
Still, there’s one effective marketing tool that often gets overlooked by companies: email marketing.
Adage Digital says that email marketing is now stronger than ever. Also interesting is the fact that an eConsultancy study of 1,400 U.S. consumers found that 42% prefer receiving ads for sales and specials via email.
When launching an email marketing campaign, there are several important things to keep in mind:
1. Engaging customers by offering content that goes beyond self-promotion. Customers will be more receptive to your marketing messages when they receive informational or inspirational content in return.
2. Clarifying messages by staying true to the title in your subject line. Customers will click on an email expecting that you deliver on the promise made in the title. Deliver to their expectations without making them click on a link to reach their desired content.
3. Bolstering content by taking your email marketing content and repurposing it for additional online marketing opportunities, like a blog or social media sites.
Autumn Consulting can help you with qualifying prospects through a unique, personalized email program that takes care of all the logistics for you. Autumn’s team includes marketers, professional writers and journalists who help businesses write so they’re successfully clarifying marketing messages for business marketing.
