Qualifying Prospects through Organic Search Marketing

A successful internet marketing campaign requires an understanding of how to position crucial keywords in search engines. This means that companies need a web marketing strategy that makes it easy for customers to find their web content through Google.

Here’s an outline of the organic search marketing process:

1. Interview your sales team. Ask them how prospects describe a product. Note recurring vocabulary and terms.

2. Take your sales team’s responses to Google and type in the vocabulary they have used. Are similar search terms being used by your competition? If so, then they need to be included in your list of keywords.

3. Try to find vocabulary that your competition does not use to carve out a niche for yourself. These words will belong to you and Google will not lead those who search for them to your competitors.

4. Include your newly developed keywords into your website’s HTML. Use them consistently throughout your web marketing efforts (E.g. On Facebook, Twitter, LinkedIn, YouTube, your blog and your email marketing).

The right organic search marketing process will help you with qualifying prospects, engaging customers, and clarifying marketing messages.

Autumn Consulting is a Milwaukee web marketing agency that can help you develop an individualized and effective search marketing strategy for your business. We offer a detailed, fact-based analysis of how real people are searching for your content.

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