Who knew, but what you put on your social media can directly aid your website’s SEO. By using strategic keywords on your company’s Facebook page and making them hyperlinks, you show Google that links with these keywords drive traffic to your site, which, in turn, boosts search rankings for those keywords.
Sound complicated? It’s actually pretty simple. Google cares about hyperlinks, which are underlined words in your web content that contain links. Google likes them because people tend to pick keywords as hyperlinks and indexing them creates an accurate indication of how a website relates in relation to them.
And if that still sounds too complex, let’s try this equation: Regular Facebook posts + Consistent use of hyperlinked keywords that link back to your site = Improved SEO.
Now that we have established that hyperlinks and keywords can make a big difference when used well on Facebook, here are some practical tips:
- Devote each day of the week to a keyword. For example, if you are in the career consulting business, choose “career consulting” on Monday, “career advice” on Tuesday, “resume writing” on Wednesday, etc.
- Always make these keywords hyperlinks to your website. To be even more effective, create landing pages for each keyword hat you can link to directly.
- Mix in Facebook posts that are humorous, inspirational, or other forms of web content that appeals to large audiences. This will make it more likely for your audience to share the post. Build hyperlinked keywords around the link to the content you want to share.
Autumn Consulting is a Milwaukee web marketing agency. Our staff’s expertise around search engine marketing, email marketing, social media, and many other web-related marketing strategies can help your company assert itself in an internet-driven world.