SEO: Search Engine Optimization in Press Releases

Using SEO to boost the search ranking of your press releases can be an intimidating task. After all, you don’t want to just throw in keywords in every possible location and take away from your well-honed writing style.

In fact, an article by recommends using each keyword for no more than 2% of your content to keep it from feeling forced. Here are a few tips to keep in mind when doing SEO in a press release:

• Qualifying Prospects means determining the keywords customers will respond to. Keep these keywords consistent throughout your web marketing presence.

• Engaging Customers occurs when you cross-link your keywords to your website and social media sites.

• Clarifying Marketing Messages requires that you by provide concrete examples for your key terms and illustrate your unique approach to problem solving for customers.

Autumn Consulting is a Milwaukee web marketing agency with a strong reputation for SEO campaigns. We offer individualized Search Engine Optimization packages that will help boost your Google rankings within a short time period.

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