Most companies that want to grow turn to their website to find ways to better their image. They will either continually tinker with or drastically change their website in hopes of improving their marketing. However, with both local and national business experience, Nathan Misirian, President of Autumn Consulting says “Stop fixing your website!” Instead, successful companies define their sweet spot for success and allow Autumn to build a website strategy that truly connects with prospects and customers.
Here’s how Autumn Consulting helped Fire Safety Consulting, Inc, a nationwide, third-party fire safety plan review firm expand their web marketing efforts.
Design. Define the market segments and audience needs and develop 3 visual concepts that strengthen the brand and marketing message.
Content. Guide the team members to write and develop content that most readily appeals to the needs or problems of the prospects and customers.
Search Discovery. Research and summarize key phrases used by prospects and customers to solve their unique problems and challenges.
Programming. Build the web site with an easy to use content management system for simply, on-going updates. The site should be mobile-friendly and work across web browsers.
Training. Deliver hands-on training for the staff to manage the content and pictures
Launch. Publish the new web site.
Marketing. Measure and improve content messages and pictures to continually hone the site to the needs of prospects and customers; including increasing search position on Google.
If you’re company is poised to grow, stop fixing your current website and begin working with Autumn’s 7 Steps for Effective Web Marketing to attract qualified prospects and engage your customers. Meanwhile, visit www.firesafetyfsci.com to see how their new web site communicates their unique marketing message.