integrated web marketing strategy

Part 1: How to Engage Customers Through Branding

People don’t just buy products or services—they buy experiences.  Consider the following branding experience examples: The Art of Shaving doesn’t just provide shaving/products for men. They sell, “Repeat after us: ‘I will not shave economy when first class is available.’  Welcome to the Brotherhood of Shaving.”   Victoria’s Secret doesn’t just sell bras and lingerie …

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