Part 2: How to Engage Customers Through Branding — The Fabrictech Experience

People don’t just buy products or services—they buy experiences.

The truth is that branding matters.  And for customers and clients, it matters as an experience.  Our client Fabrictech  is successfully qualifying prospects and engaging customers through marketing by selling the experience their audience craves.


Take Back Your Bedroom

Fabrictech is the leader in health and wellness in the sleep products protection industry.  They’re committed to creating the finest protectors and pillows available, allowing you to Take Back Your Bedroom against bedbugs, allergens, Dust Mites and moisture.

To help promote this message of health and wellness and to build a brand experience tailored for customers and their sleep environment, we collaborated with Fabrictech to build a new web site with a full eCommerce platform.

We also provided search marketing and guidance on content writing for clarifying messages to communicate and market their unique and great set of products.

We also built a retail store locator to help consumers find the nearest retail bedding store anywhere across the country and near their location.

More recently, their creative director produced a new line of ads and products for their PureCare Plush pillows and Autumn helped program and organize the website to showcase this new product line.

Autumn is excited about the growth in the number of retailers carrying Fabrictech products and the ability for customers to easily order on-line and directly from Fabrictech.

Create a Brand Experience

Want to build a better brand experience for your customers through engaging content, integrated SEO marketing or an updated eCommerce section?  We can help you today.

Autumn Consulting is a web marketing Milwaukee agency serving local area businesses and organizations with integrated marketing solutions.  Our team includes a diverse group of marketing professionals who specialize in web marketing, content writing, web design, programming, project management, and sales/business strategy.

If you’re looking for more business marketing and sales strategies from a Milwaukee web marketing consultant you can trust, contact us today to get started.

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