marketing strategy

What Can Creativity Bring to Your Web Marketing Content?

Writing content for your marketing campaigns is one step in the process to winning qualified prospects and engaging your current customers. But the creativity of your content can really be the make-it or break-it point for your audience. How content affects your audience’s emotions has a significant influence in their buying decision. How can creative …

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Applying the Right Strategy to Your Web Marketing Content

What is the best way to engage customers and qualified prospects on the web? It all comes down to providing strategic content. A recent study found that the following content characteristics were the most valued by consumers: Breadth and depth of information Ease of access, understanding, and readability Originality of thinking and ideas   The …

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Good Sense: How a Social Media Marketing Strategy Can Boost PR Success

Everywhere you turn, people are talking about social media and how it’s here to save the day for companies, businesses and organizations across the globe. But the truth is not having a grounded eMarketing strategy  in place to guide this tool is like buying a Lamborghini and never putting gas in the tank. A fantastic …

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