social media PR

STIR it up: Why Teaming With an Ad Agency Makes Sense

Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create a brand disruption. Make creative noise. Stir things up. …

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3 Ways to Leverage Social Media PR for Marketing Success

Public relations (PR) 101 is the process of communicating information about a company to its public. Marketers use public relations to help build the company’s image and brand. While PR has traditionally been used by companies through mediums like magazine articles, press releases, trade press news and newspaper articles, marketers are finding innovative and improved …

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