Although it may not be the first to come to mind, YouTube is one of the top search engines in the world. It is the number one video search engine and ranks second only to Google in the list of general search engines. There are two primary ways you, as a business, can utilize YouTube …
Ask a traditional communications professional about the golden age of marketing and they’ll tell you about the power that advertising and marketing has provided in helping propel brands off of store shelves and into consumers’ hearts and homes. It used to be, he or she will say, that a company would be clarifying marketing messages …
The Power of Digital: How Web Marketing Has Changed (Part 1) Read More »
When brands make big changes, it is important to pick strategic messages to communicate them. In January, J.C. Penney’s CEO Ron Johnson announced that the retailer would withdraw from non-stop low price promotions and instead switch to a “Fair and Square” everyday pricing strategy. Products will now only have one price-tag, prices will end in …