Video marketing is one of the most effective web marketing that your businesses, company or non-profit can create online buzz. When done right, these videos can increase your brand’s presence among prospects and drive web traffic to your website. For our clients in the Milwaukee and Chicago areas, here are three fundamentals to leveraging this web marketing function:
1. Clarify Your Messages.
Exxon Mobil is a world player in the natural gas, energy and oil arena. And while everyone knows who they are, not everyone clearly understands the extent of what they do—that is, the technologies they’re discovering and developing. This short 1-minute video shows that you can help your audience appreciate a household name simply by clarifying messages for them.
Video: Exxon Mobil on All Energy Sources
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2. Focus on Reaching the Right Prospects.
Not everyone is going to be your customer. But for the ones who will, it’s important to be laser-specific about targeting that right audience with the right message at the right time. This Campus and Beyond video comes from the college-edition of Bed Bath and Beyond. Each video in this series targets college students with real-life problems/situations. Acted out by peer students using real BBB products/strategies as solutions and links to their Facebook page, successfully qualifying prospects through this video is an easy A.
Video: Campus & Beyond – How to Prepare Your Dorm Room Bed
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3. Engage Your Customers—Make ‘Em Laugh.
Brazilian business, Itaú Bank wanted to promote a campaign for their online billing and encourage customers to choose paperless monthly statements. They successfully did this by creating a TV ad featuring this YouTube video of a baby laughing hysterically at ripping paper. While the message might be simple, the results are monumental and the greater goal of leveraging your social media marketing is achieved. The commercial received 15 million views in less than two months after airing.
Video: Brazilian Itaú Bank – Paperless Banking Campaign
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At Autumn Consulting, we can help you develop engaging video marketing for your business without sacrificing your business growth goals. As a B2b full service marketing firm for B2B businesses in Milwaukee and Chicago, we deliver integrated marketing solutions and use adhere to a method that works.