Most people spend 8+ hours every day at their job. Yet, surprisingly, companies often forget the importance of helping their employees see a purpose in their work. A new marketing or rebranding campaign may be just what your employees need to understand the unique contributions they make as part of your company.
While marketing mainly aims at qualifying prospects, engaging customers, and clarifying messages, boosting employee morale is a useful side effect of any good marketing campaign. The new technologies of web marketing have opened new doors to affordable and easy initiatives to help your employees feel connected and engaged.
Here are three ideas to make web marketing an integral part of boosting employee morale:
- Create a company page on LinkedIn. Your employees will be able to link to it and see each other’s profiles. This will make them feel part of a dynamic team that cares about how it is represented in the world.
- Ask your team members to make creative videos about their work days. Then post the best video on YouTube and your website as a fun and authentic token for your visitors. Your employees will show it to their families and friends and feel proud of their great work culture.
- Create a company Facebook page and Twitter account and get your employees to follow you. Publish fun/informational/engaging material about company successes, birthdays, etc. to make your employees feel like you care that they care.
Autumn Consulting is a Milwaukee web marketing agency. Our team of web strategists, professional copywriters, and IT experts can help you identify ways to fuel your marketing efforts and generate business growth.