With the end of Covid restrictions, trade shows have roared back in popularity. While webinars and some hybrid events helped keep marketers informed on the latest industry trends, the opportunity afforded to B2B businesses at in-person conferences and trade shows is genuinely unparalleled.
Knowing this, Cresswood Shredding Machinery invested in a booth at International Woodworking Fair Trade Show. Then, they partnered with Autumn Consulting to ensure that they made an impression when it came time for the expo, and also sought out our best-rated organic search marketing expertise.
The Autumn Consulting team conceived and designed Cresswood Shredding Machinery’s booth layout, including a 20-foot banner, for efficiency and maximum prospect engagement.
Beyond their trade show needs, Cresswood partnered with Autumn Consulting, a Google search marketing firm in Chicago, Naples, and Charlotte to advance their share of voice in their sector and help generate sales. Services that Autumn Consulting provides Cresswood Shredding Machinery with include:
- Regular updates to their website
- SEO services supported by monthly reporting
- Copywriting and editing services
- Standing bi-monthly progress calls
Cresswood saw excellent client and prospect engagement at the trade show. Additionally, by engaging Autumn Consulting for the full scope of their organic search marketing strategy as well as their field marketing initiatives, Cresswood Shredding Machinery continues to generate leads through increased brand awareness and actively nurture leads throughout the sales funnel.
If you’re looking for a hands-on partner to support your business’ upcoming field marketing and demand generation opportunities or just need general help with your web marketing, connect with Autumn today!