For some people, web marketing is just another buzz word. A catchphrase. A throw-away term. But when you experience the success of an integrated web marketing campaign that works, you understand its worth for your business or organization. Here’s a case study to show you how this happens for our clients every day.
We recently teamed up with the guys from EIGHTHINCH to create more draw for their Scrambler Bike Sale that ran for approximately one month, July 30-August 31, 2012. To better promote this Special, we helped create two tailored eNewsletter campaigns in the month of August that linked back to their main website. The results have been fantastic. Not only is their marketing strategy more robust than before, their sales numbers have also improved as a result.
According to their marketing research, the brand sold nearly 5 times more bikes in the month of August—during our campaigns—than in the combined four months prior (April-July). To be exact, they experienced a 487 percent monthly increase compared to the combined four months prior. That’s more than a 120 percent increase per week in sales. Add to this the fact that their most popular size sold out before the sale even began and they still experienced an exponential boom in sales.
Tailored Web Marketing
How did they achieve this success? Here’s the rundown: We helped the brand promote their Scrambler Sale through two tailored eNewsletters that we created in collaboration with their team and ours.
These eMail marketing pieces included the following integrated web marketing elements:
• an updated and branded new look and feel with more visual callouts crafted by our designer and based on the brand’s audience segments
• more tailored and SEO-infused messaging from our on-staff copywriter to drive more traffic to the brand’s site and improve sales
• specialized programming done by our programmer to allow viewer interaction and audience information captures by the brand
• increased linking throughout the web copy to drive traffic to the brand’s social media platforms (Facebook, Twitter, Vimeo)
Boost Sales Today
The numbers don’t lie. EIGHTHINCH’s Scrambler Sale web marketing results reveal that engaging customers through marketing and having an integrated web marketing plan for your Milwaukee area or Chicago land business makes sense and works.
Autumn Consulting is a web marketing Milwaukee agency serving local area businesses and organizations with integrated marketing solutions. Our team includes a diverse group of marketing professionals who specialize in web marketing, content writing, web design, programming, project management, and sales/business strategy.