There are over 4 billion searches performed on Google every day. People are turning to search engines more than ever before to get answers to their questions and problems. Search engines are an indispensable tool for consumers and businesses, which is why Autumn Consulting works with both B2B and B2C businesses and organizations to improve their search engine optimization.
When it comes to improving your website’s search engine optimization (SEO) – moving higher on search engines such as Google – you must remember: content is king.
Unfortunately, this marketing truth can fall by the wayside of many business owners, especially when they find themselves competing with companies who offer their same services/products, but through an over-the-top, Goliath-type website with expensive flash technology, every social media platform ever created, and the best stock photos that credits can buy.
While some small companies might be tempted to retreat in fear, we’re here to tell you to stand your ground because, as it’s been proven time after time: web marketing content is king.
How can your company stay up-to-date on web content? Three simple steps:
1. Planning – Each week, commit to spending 1-2 hours thinking about new content to feature on your website that will help you clarify your marketing messages.
2. Updating – Discuss new trends or topics that would interest your customers. Also think about what recent comments or testimonials you may be received while engaging with your customers.
3. Executing – Implement the ideas that came about from your planning sessions. Not only will this provide helpful new content for current customers, you improve your method for attracting and qualifying new prospects.
Autumn Consulting is a Milwaukee web marketing agency. Our team’s expertise around search engine marketing, web marketing content, social media marketing, and many other web-related marketing strategies can help your company grow business through sound, internet driven marketing recommendations.