Despite earth-shattering changes in technology in the last decade, a successful marketing campaign still grounds itself in tech-unrelated principles.
Steve Job’s Apple gained world-wide fame through its gadgets, but that’s not all. Apple also understands that customers respond to a consistent marketing message in all customer communication.
A recent article in the Wall Street Journal points out that the secret to the success of Apple stores lies in the scripted coordination of all customer touch points.
Apple is:
• Consistent in clarifying marketing messages
• Loyal and positive
• Good at engaging customers through excitement over new products
At Apple, all customer touch points have the same message, no matter if in the sales force, call centers, or viral business.
Autumn Consulting is a Milwaukee web marketing agency that can help you generate sustainable business growth through clear and consistent web marketing messages.
