When Milestone Equipment Holdings, one of North America's premier trailer, chassis, and container leasing companies, partnered with Autumn Consulting, they weren’t just hoping for better digital marketing—they were looking for real, measurable results.
In just 90 days, their digital marketing investment generated a return.
Milestone saw a 150X return on investment through qualified leads generated from organic web inquiries to their website. And the best part? This ROI came after implementing changes across just a few pages of their site. These early wins were solely based on Autumn’s SEO strategy for the trailer leasing side of their business. The success of this initial effort has laid a powerful foundation for long-term growth—and it’s just the beginning.
Foundational SEO: A Clear Vision and a Smart Start
From the very first conversation, Autumn Consulting focused on aligning strategy with Milestone’s core business goals. During the kickoff meeting, Autumn’s founder Nathan Misirian asked one essential question: "What’s your top priority right now?"
The answer: “We need to move trailers.”
With that directive in hand, Autumn’s digital marketing team built a highly targeted SEO campaign designed to attract high-value clients searching for nationwide trailer leasing solutions. Autumn’s approach included:
- Clarifying keyword intent across both local and national search terms
- Optimizing Milestone’s website content, title tags, meta descriptions, and headings
- Adding geo-targeted landing page content focused on cities like Chicago, Los Angeles, Memphis, and more
- Filtering out low-quality leads (e.g., owner-operators) through strategic keyword adjustments
- Conducting interviews and creating web content that reflects the real voice of Milestone’s clients
SEO Impact: Real Revenue in Real Time
Within weeks of the optimized pages going live, Milestone’s inbox started filling up with new business inquiries. Not only were the leads flowing in, but they were also qualified—the types of inquiries that turn into closed deals.
From January through February, Milestone received 84 qualified leads—with a total value of $2.7M in digital marketing-attributed deals. One lead alone was worth more than $1.3 Million Dollars.
Let’s break that down:
- 86 qualified leads in 90 days
- $2.7M in potential revenue attributed to SEO efforts
- 150X return on investment from digital marketing efforts
- 100% of results from organic search—no paid ads required
But the numbers only tell part of the story. According to Joe, their marketing director, several large opportunities are now being routed directly to account executives—a strong internal signal that lead quality and value has significantly improved.
These aren’t just casual inquiries. In recent weeks, multiple deals from recognizable, enterprise-level companies have entered the pipeline via Milestone’s website. In response, Milestone recently hired a new salesperson to help manage demand—another sign that the SEO strategy is paying off where it matters most.
Why It Worked: Autumn’s Proven SEO Process
The results weren’t magic. They were the product of Autumn’s proven SEO process—a strategy that blends creativity, keyword research, and client collaboration.
Key steps in Milestone’s journey:
- SEO Website Audit to uncover performance gaps and opportunities
- Customized keyword strategy to target both high-volume national terms and niche local searches
- Monthly collaboration with the sales team to evaluate lead quality and gather insights
- On-site content updates, meta optimization, internal linking, and SEO-forward design improvements
Autumn’s approach is all about partnership—and Milestone was all in. With active communication between Autumn’s marketing team and Milestone’s sales team, the campaign stayed aligned with real-time business needs.
What’s Next: More Pages, More Opportunities
With a strong foundation in place, Autumn Consulting is now working with Milestone to further optimize key service and location pages to continue expanding organic visibility and drive even more qualified leads.
Ready to See Results Like This?
If you’re in the logistics, manufacturing or equipment rental space and looking to enhance your digital marketing efforts, consider partnering with Autumn Consulting. Together we can unlock the power of SEO and drive significant growth for your business. Contact a digital marketing expert today to see how Autumn can help you achieve your sales and marketing goals.
