Marketing for a Cause: Supporting Non-Profits with Digital Marketing Strategies

Supporting the Mission: Marketing Success for Operation Healing Forces

At Autumn Consulting, we deeply value supporting the well-being of Service Members and Military Families. In 2024, we were honored to partner with Operation Healing Forces (OHF), an exceptional non-profit organization. OHF entrusted us with a six-month digital marketing campaign to enhance their nonprofit’s organic search ranking and raise awareness of their vital mission. Autumn leveraged its over 20 years of digital marketing expertise to increase OHF’s visibility with new donors and beneficiaries. Our goal was to amplify OHF’s impact in improving the lives of Special Forces Veterans and their families through retreats, emergency crisis support, and access to crucial mental, physical, and financial health resources.

Digital Marketing Strategies for Military Non Profits
Deeply aligned with Autumn’s core values, the opportunity to support Operation Healing Forces presented a unique privilege for members of the Autumn team who are active duty military spouses. They met OHF CEO Kerry Irvin (left) in person at the Autumn Annual Retreat.

Marketing the Mission

Over the past six months, our team has worked closely with Operation Healing Forces to significantly enhance their marketing efforts with the laser-focused goal of attracting new donors and beneficiaries to their website. Here are some of the key accomplishments:

  • Increased Website Traffic: We saw a remarkable 200% increase in website visitors to the donation page, a crucial step towards attracting new donors.
  • Expanded Online Visibility: 31% of new visitors to the Operation Healing Forces website discovered them organically, demonstrating the success of our SEO strategies.
  • Enhanced Social Media Engagement: Social media engagement skyrocketed, with a 100% increase in overall engagement and a 283% increase on LinkedIn.

digital marketing success for military non profit

These impressive results were achieved through a combination of strategic planning, expert content creation, and targeted digital marketing campaigns. We focused on:

  • Improving Website Structure and User Experience: Optimizing the website to improve navigation and encourage visitors to explore key pages, such as the “Donate” page and program-specific pages.
  • Implementing SEO Best Practices: Conducting thorough keyword research and optimizing website content to improve search engine rankings.
  • Developing Compelling Content: Creating engaging social media posts, blog articles, and other content that resonated with the target audience and informed readers about OHF’s unique programming.
  • Providing Hands-on Coaching and Guidance: Empowering the Operation Healing Forces team with the knowledge and skills to effectively manage their own marketing efforts.

Testimonial from Kerry Irvin, CEO of Operation Healing Forces

Partnering with Autumn Consulting has been a game-changer for Operation Healing Forces. Their expertise in strategic marketing, social media engagement, and website content development has completely transformed our digital presence. By refining our messaging, enhancing our storytelling, and optimizing our online platforms, Autumn Consulting has helped us reach new audiences and elevate awareness of our mission like never before. Their work has not only strengthened our brand but has directly contributed to increased engagement and support for our nation’s Special Operations Force’s community. Thanks to their innovative approach, we are now better positioned to connect with supporters, partners, and the warriors we serve—ultimately driving greater impact for those who sacrifice so much for our country.

Learn More About Operation Healing Forces’ Programming

Operation healing forces couples retreatOHF recognizes the unique challenges faced by Special Forces Warriors and their Families. Given decades of perpetual combat operations, increased suicides, and an alarming divorce rate within the SOF community, OHF provides a suite of programs specifically designed to address the well-being of operators and their families. OHF creates a safe and supportive environment where operators can break the silence, openly discuss their hardships, and access the help they need. This includes providing free marriage retreats for couples and caregiver retreats for those who support our warriors, fostering resilience and strengthening family bonds. 


Supporting Our Heroes: A Mission We Cherish

The organic search marketing techniques that have made Autumn Consulting a leader in logistics and transportation digital marketing can be effectively applied to support organizations like Operation Healing Forces. By implementing strong SEO strategies, we can help nonprofit organizations enhance their online visibility, drive users to their websites, and increase awareness of their critical missions. This allows them to reach more individuals in need, attract new donors, and effectively communicate their unique value propositions. At Autumn Consulting, we deeply admire the work of Operation Healing Forces. Their commitment to supporting the brave men and women of the Special Forces community is truly inspiring. We believe that every Veteran deserves access to the resources and support they need to thrive, and we are honored to have played a role in amplifying Operation Healing Forces’ message and impact.  

Ready to boost your military-adjacent nonprofit’s reach and visibility? Contact Autumn Consulting’s dedicated digital marketing team to craft a strategic plan to connect with more donors and amplify your impact.

To learn more about Operation Healing Forces’ vital mission and to support their programs, please visit their website at https://operationhealingforces.org/.

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