Industry: 3PL Warehousing & Logistics
Client: Distributors Terminal
Services: Website Redesign, SEO Optimization, Content Strategy
The Challenge: Not effectively engaging the ideal client base
Distributors Terminal, a value driven 3PL warehouse in Terre Haute, Indiana, offering custom warehousing and supply chain solutions for manufacturing, retail, and distribution, had a website that didn't reflect their level of service.
Low Search Visibility: Their site wasn’t ranking for high-intent logistics and warehousing keywords.
Outdated Navigation & UX: Potential customers struggled to find relevant services.
No Clear Differentiation: Despite being based in Terre Haute, which allows for more competitive warehousing rates than Indianapolis and other major cities within a two-hour radius, and boasting a prime location for one- and two-day shipping, this advantage wasn't prominently featured.
Lack of Lead Capture: The website lacked clear CTAs and an SEO-driven structure to convert visitors into leads.
To unlock their full growth potential and maximize inbound lead opportunities, Distributors Terminal needed a modern, search-optimized website tailored to their B2B audience.
Autumn’s Strategy: SEO-Driven Website Transformation
At Autumn Consulting, we take a strategy-first approach to website redesigns, ensuring every site is built to enhance search rankings, improve user experience, and drive measurable business growth.
Phase 1: SEO Audit & Competitor Research
- Analyzed the existing website’s technical gaps, keyword rankings, and UX issues
- Conducted competitor research to benchmark industry leaders
- Identified key areas to streamline navigation & improve conversion pathways
Step 2: Building a User-Focused, Lead-Generating Website
- Created a clean, mobile-first website with clear navigation & industry-specific pages
- Developed an interactive logistics map showcasing 1- and 2 day shipping zones for improved lead generation & SEO
- Optimized content with high-value logistics keywords to drive search traffic
Step 3: A Data-Driven Launch & Continuous Optimization
- Launched the new website one week ahead of schedule
- Integrated advanced tracking & reporting tools to monitor user behavior
Set up a long-term content strategy to build domain authority and lead flow
The Results: A Website That Works for Business Growth
From Page 10+ to Page 1: Distributors Terminal now ranks for high-intent logistics and warehousing terms, including 'Indianapolis 3PL Warehousing'
Location Advantage Clearly Communicated – The interactive map feature helps clients visualize 1-2 day shipping zones like Chicago, Memphis, and Norfolk
Lead Generation Ready – The site now includes clearer calls-to-action and simplified contact forms, making it easier for customers to secure warehousing space in the Indianapolis area
Andy Hendricks, President of Distributors Terminal, shared his thoughts:
"The whole team knocked it out of the park. This site is exactly how I envisioned it. It reflects who we are and where we want to go."
Next Steps for SEO and Digital Growth
- Proactive Monthly SEO Strategies: Driving Sustained Page 1 Rankings & Increased Organic Visibility for Targeted Client Growth
- Data-Driven Content Marketing: Crafting High-Authority Content to Maximize Organic Traffic & Quality Lead Acquisition
- Driving Targeted Growth: Strategic Email & LinkedIn Engagement for Enhanced Brand Visibility
Ready to Elevate Your Logistics Website with SEO?
Your website should be more than just an online brochure—it should be a lead-generating powerhouse that ranks for the right 3PL and logistics search terms and connects you with your ideal customer.
At Autumn Consulting, we specialize in SEO for logistics and supply chain businesses, empowering B2B companies like Distributors Terminal increase visibility, improve search rankings, and drive real results.
With 20+ years of experience in organic search marketing, our proven process generates an average of 10X ROI within the first 12 months—without relying on paid ads. Through our strategic digital marketing framework, we outline your business goals and craft a roadmap that creates new revenue beyond what your sales team is already capturing.
Partner with us to build a lead-generating website that converts. Reach out to an SEO expert today and take the next step toward a stronger digital presence.
