Autumn Consulting, a Google search marketing firm, attended Clemson University’s 3rd Annual CMO Summit at the Erwin Center for Brand Communications as a hybrid in-person and virtual event on September 10, 2021.
As part of the Erwin Center’s mission to educate future brand leaders, the Annual CMO Summit brought in subject matter experts representing some of the world’s most recognizable consumer brands and marketing services companies, including Chick-fil-A, Saucony, and McCann Worldgroup. In line with the Erwin Center’s practitioner-based program, bringing in brand and agency leaders together to discuss this year’s theme, “Mindful Marketing; Forward-thinking through Unity and Intention,” provided a unique opportunity for students, faculty, and industry professionals to collaborate. It is a passion of Nathan’s to work with the next generation of business leaders to help in their career growth. Autumn Consulting was also proud to have Assistant Project Manager Delaney Niemeyer, a Junior at Clemson University, B.A. Communication, Brand Communications Minor, as a presenter on behalf of the Erwin Center for Brand Communications.
The conference shed light on crucial tactics for brand strength acceleration, facilitating and engaging in positive change, and the future of personalized marketing & media. Over the last two years, brands and agencies have had to maintain flexibility in their marketing strategies as a result of tremendous pivots. Circumstances have pushed agencies to recognize their responsibility toward building positivity in culture, both within and without. At Autumn Consulting, we are proud to be growing our team allowing us to in turn better serve our community, from speaking engagements to working with non-profits.
Leaders shared their insights on lessons learned through navigating uncertainty. Kevin Purcer, Sr. Director, Customer Digital Experience at Chick-fil-A shared that businesses should “leverage technology to build people-forward experiences, personal interactions, and human connection.” Running his Google search marketing firm in Naples for nearly twenty years, Nathan has always led with a customer-centric mentality. Autumn Consulting helps clients implement this mindset through action, like helping implement SEO-optimized websites that comply with ADA standards, in order to ensure that their services are accessible to all across the web.
Adam Witty, CEO at Advantage | ForbesBooks shared an invaluable insight that we felt rang particularly true to the Autumn Consulting mission and values: “Marketing should be about adding value to other people’s lives, not about selling something.” The opportunity to continuously learn in order to go the extra mile for his clients is a huge driver in Nathan’s business. Attending key summits and conferences allows Autumn Consulting to stay on top of business and industry trends, which better inform our best-rated search marketing strategies, and to create WOW moments for our clients.
This year’s Clemson CMO Summit presented an overall message of forward-thinking for businesses in all industries. Key digital experience leaders from Chick-fil-a spoke about leveraging technology to connect people and build experiences that engage and empower people in meaningful ways. Autumn Consulting, a Google search marketing firm in Naples, FL, works collaboratively with clients to understand what is unique and compelling about their businesses, who they want to reach, and what their goals are. A Global Network Growth Leader from Merkle/Dentsu, spoke about consumer experience and the development of personalized marketing. This is a critical point when developing your brand’s website. Autumn’s clients are consulted on how to increase visitor engagement through our website design team and content marketing processes. Saucony’s CMO discussed the importance of creating integrated commerce. Their marketing now focuses on bringing their brand to the community by inspiring them and helping them find meaning. Creating valuable content that connects with your site visitors is essential for your brand and an integral part of Autumn’s Organic SEO strategy. Leveraging technology to connect with your customers is a critical brand strategy now and it will continue to be in the future.
If you’re looking to improve your business’ search rankings and need help implementing your SEO strategy, contact us today.