Autumn Consulting, a Google search marketing firm in Chicago, Naples, and Charlotte, helps its clients uncover issues on their websites that may be impacting their organic search marketing.
Investing in Google search marketing needs to be a priority for business owners and marketing leaders who want to appear on page 1 on Google. Nathan Misirian, President of Autumn Consulting, has been studying Google’s algorithms for over 20 years to do exactly that. Here are some key elements that can help a website get to page 1 on Google.
Using Keywords to Improve Your Website’s SEO Ranking
Keywords are an integral part of your SEO strategy. Make sure you don’t miss the organic search marketing opportunities that Google’s algorithms count most. These insider tips from Autumn Consulting, the best-rated search marketing firm, are essential to your organic search marketing plan.
Use unique, long-tail keywords. In the first sentence in the first paragraph, it should hyperlink the entire keyword phrase to another part of your website. 64% of searches consist of four words or more. Continue to utilize alternate, multi-word keywords and hyperlinking to relevant content throughout the page.
Alt Text and Metadata
Avoid embedding text in a PNG or JPG file, as the keywords you might have included there are being seen as blank or empty by Google’s spiders. Include your business’ keywords in any image titles and alt text.
Consistent Keyword Usage
When Google crawls your website, it’s looking for alignment in keywords across your site’s title tag, menu page headers, and banners.
Distinctive Navigation Titles
Create unique navigation that includes keywords you aim to rank for. Highlight your key services or products and how you differ from competitors.