While optimizing your business’ site for organic search marketing, it’s important to know that there are different types of SEO that can help your website reach page 1 of Google search results. Autumn Consulting, a Google search marketing firm in Chicago, Naples, and Charlotte, is going to share some advanced SEO strategies for how to optimize your page experience to ensure effective mobile-first indexing.
There are 7 key algorithms that websites should be optimized for when it comes to Organic SEO. One of these is mobile-friendly design. Today, 56% of all web traffic is from mobile devices and nearly 60% of all Google searches are being done on mobile devices. This means your site needs to be more than mobile-friendly, it needs to be mobile-first.
What is Mobile-First Indexing for Organic SEO?
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google search with a mobile device, this is critical.
According to Google, 70% of page 1 search results are mobile-friendly. In September 2020, Google made the shift to prioritizing mobile-first indexing. Today, if a business’s website appears on page 1, it’s because they prioritized a mobile user experience. Whether you are designing a new website or updating a current one, make sure that your site aligns in both mobile and desktop versions. Autumn Consulting, being the best-rated search marketing firm, means we ensure all our clients’ sites are optimized for a mobile-first experience, with pages that are fast loading and easy to scroll with your thumb.
How to Optimize Page Experience for Mobile-First Indexing
To successfully optimize your existing and new pages for mobile-first indexing, you’ll want to follow these 5 best practices. By implementing these best practices as part of your organic SEO strategy, you will successfully leverage Google’s algorithms and help increase your website’s rankings over time and help your business appear on page 1.
- Make sure the same content — text, videos, images, and links as well as their metadata and structured data — appears on both versions of your site. Check that your website has the metadata behind these assets: they push your website toward ADA compliance, making it accessible for all. Google rewards ADA compliance. And at Autumn, a best-rated search marketing firm in Chicago, we provide the services to help ensure that your website is ADA compliant, for a better user experience and, in time, better search rankings.
- Ensure you have what is known as responsive design; it is one of the key algorithms Google crawls your site for every month through the process of organic search marketing. Google does so by looking for various size formats, responsive coding, and prioritized content. As the name suggests, this kind of design will respond and adapt to the user’s behaviors. Your website should render well no matter the device being used to access it. With this, you can delight users and create WOW moments for them as they explore what your business has to offer.
- Make sure that your mobile site contains the same content as your desktop site. Because Google has moved to mobile-first indexing, businesses must make sure their mobile sites have equal primary content to the desktop site. With responsive design, the expectation is not that the two be identical, but their content must align. The desktop and mobile versions of your site should easily be recognized as being the same website, otherwise, Google can even demote your site.
- Check your visual content. Google has specific image best practices, which speak to quality, metadata, supported formats, and more. Similar to the prior best practice, it’s important to ensure that metadata, such as alt text, is the same as your desktop site. Make sure that your visual content is high-quality, but also is in one of the supported formats: GIF, JPEG, PNG, SVG, BMP, and WebP.
- Finally, Google recommends using clear content structures between both sites: this includes navigation and headings. This will help Google index your resources properly. These headings should also be keyword rich. These are key in boosting your organic SEO.
Implementing Your Advanced SEO Strategy
SEO goes beyond keywords and backlinks. Without a strategy as part of your marketing plan, your business’ efforts could fall by the wayside. Autumn Consulting is a best-rated search marketing firm that specializes in SEO for businesses. If you’re not sure where to begin with mobile-first design for better indexing, contact us. Nathan Misirian, President of Autumn Consulting, has been meticulously studying Google’s algorithms for over 20 years in order to help businesses improve their search rankings and get in front of more customers.