Your company dedicates time and resources to developing SEO-optimized content. You’ve researched the importance of keywords in your organic search marketing and developed a strategy. Now, you need to ensure that both users and Google can read what your site has to offer, through technical SEO.
Autumn Consulting is a best-rated Google search marketing firm that helps businesses in Naples, Chicago, North Carolina, and beyond to further support their SEO needs, from technical SEO to content development and everything in between.
What is Technical Organic SEO?
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, site speed, and website architecture. Ensuring that these elements are up to Google’s standards will not only help improve your site’s rankings but your site’s user experience as well.
What is Google Search Console?
Google Search Console is a free tool created by Google that provides an unbiased evaluation of IT factors that govern the usability, speed, and functionality of a website. It includes both new and long-term metrics, like page speed and site map management, to help you assess the strength of your site from Google’s perspective.
Search Console provides information on how Google is crawling, indexing, and serving your website. This means using Google Search Console not only helps you understand if your website is in Google’s index but also how users across the internet see your site. This knowledge, when leveraged in tandem with algorithm-centered optimizations, can then help bring more relevant traffic to your website by improving your organic SEO ranking.
What Can Be Done in Google Search Console?
This tool is a must for business owners and executives planning SEO strategies. Google Search Console allows you to submit new site maps to Google for indexing, as well as evaluate your existing performance. Additionally, you can monitor traffic, dive into the search queries and keywords that drive users to your website. For first-time users, it can be beneficial to partner with a Google search marketing firm, like Autumn Consulting, to ensure your business takes full advantage of Google’s suite of tools.
Google Search Console can be divided into three major areas of coverage.
Performance: Search Performance and Results
The Performance panel in Google Search Console allows you to monitor your website’s performance, from traffic, average position in search results, CTR, and more. This will provide you with a high-level overview of trends for impressions, clicks, and other metrics, helping you understand which pages, queries, and even countries are driving your site’s traffic.
Index: Coverage and Sitemaps
The Index section of Google Search Console can show you pages that Google indexed — successfully or not — on your website. This report will provide you with everything from a high-level summary to the index status of each page and the reasons for each.
Enhancements: Mobile Usability
The Enhancement section includes some extremely important reports. The Mobile Usability report will indicate usability problems within your website when viewed on mobile devices. When it comes to implementing advanced organic SEO, mobile-first web design needs to be a top priority, and at Autumn, we ensure that this critical factor is addressed upfront for all of our clients’ sites that we build and manage.
Establishing strong technical SEO practices is key to improving your website’s Google search rankings. In tandem with on-page organic SEO targeting Google’s algorithms, this will help establish authority for your site and in time, help your site’s content climb to page one.
If you’re looking to improve your business site’s rankings or need technical SEO support, reach out to Autumn Consulting, a best-rated search marketing firm, today. With over 20 years of experience, we use our expertise to grow your website and start meeting your organic search marketing goals.