Engaging Customers at JC Penney's: Part 2
When brands make big changes, it is important to pick strategic messages to communicate them. In January, J.C....
Good Grief! Goodwill Customer Buys $3 Painting, Sells for $190K
Meet Leroy. He’s an 81-year-old former antique dealer from South Carolina. He’s also a proud and avid Goodwill...
Creating and Maintaining an Effective Twitter Hashtag Strategy
Using hashtags in tweets is a fun way to categorize your tweets and make them accessible to qualified...
From Pinto to Cadillac: How To Rebrand a Successful Business Website
Spend a day in Joe Schmitz’s shoes and you’ll quickly realize that time is money. In every sense...
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