During Spring 2011, Google quietly modified it’s proprietary search results algorithm. The most noticeable change to affect Google’s search results and search engine marketing was a decrease in web site ranking.
The purpose of changing Google’s search result formula was to emphasize the importance of writing the “right” content as part of a company’s web marketing strategy. To take it home, here are three questions you should objectively ask about your web site marketing:
1. Do we have enough content?
2. Is our content consistently using the right key search terms?
3. Are the search terms we’re using the same terms “real prospects” are using?
If you’re not sure how to best answer these questions, I invite you to consider using Autumn Consulting. We provide a sales and emarketing plus independent point of view that helps companies improve their search ranking, especially in light of Google’s search result changes.