In business there are two groups of people we market to: People we know (Customers) People we don’t yet know (Prospects) To succeed, it’s important to understand the value of […]
Part 1: Identify the Right Audience with eMarketing Read More »
When positioning a brand, or even repositioning one, it is always important to consider where a products stands in relation to its competition. Many brand strategy models specify criteria to
Carve a Unique Niche for Your Products Read More »
Search engine marketing, in Milwaukee or elsewhere, profits from the regular creation of new content. Google boosts the ranking of pages that don’t remain stagnant and keep developing. Here are
Search Engine Marketing Calls for Regular Updates Read More »
Facebook, to the surprise of many, is still the place to be. Customers spend more time on the social networking site than anywhere else on the web, so businesses have
Small Businesses Continue to Invest in Facebook Ads Read More »
Especially in business to business (B2B) marketing, Autumn Consulting is often asked, “how do you measure results?” Here are some effective ways to measure results: Web marketing results: – increasing
Measuring Web Marketing Results Read More »
“We don’t want to miss out!” That’s the common answer our firm hears when asking business to business (B2B) customers why they are using social media. Recently, we visited a
Web Marketing and Social Media Marketing Read More »