When positioning a brand, or even repositioning one, it is always important to consider where a products stands in relation to its competition. Many brand strategy models specify criteria to make that determination. A simple one that allows you to make progress with qualifying prospects, engaging customers, and clarifying messages involves answering the following questions:
- does your product cater to a need or to a lifestyle?
- is the purchase of your product emotional or rational?
- Where does your competition fall on these two scales and is there room for you to carve a unique niche?
Autumn Consulting is a Milwaukee web marketing agency that can help you position your brand strategically and leverage digital resources to reach prospects.