Web Marketing for Farm and Construction Equipment in Illinois

Birkey’s is a certified complete full line Case IH and Case Construction organization. With thirteen locations around Southern Illinois and Western Indiana, Birkey’s is a major supplier of parts and equipment for farms and businesses. Autumn Consulting collaborates strategically on all web marketing needs and extends the marketing campaigns online to further engage customers and qualify prospects.

The relationship with Autumn and Birkey’s demonstrates the power of collaboration, marketing, and business communication. With the goal being to set a strong, prospect-oriented marketing plan, Autumn utilizes tools such as Google hangout and Skype in order to collaborate and provide updates when face-to-face meetings aren’t possible.

Autumn helped Birkey’s to create a cohesive plan for the year through several implementations:

  • Content calendar of the subject matter for Birkey’s social media for 2013
  • Priorities were set and responsibilities distributed
  • Birkey’s takes care of pictures and promotions while Autumn implements social media ideas

Based on promotions and relevant information throughout the year, the entire team knows what is coming and can look months ahead.

Autumn manages AdWord campaigns in 10 States and 5 provinces to increase the used equipment sales, web visitors, and cross-promotional marketing between Facebok and the Birkey’s website. The end result of Autumn’s management of AdWord campaigns is an increased used equipment sales of planters, combines, and tractors.

If you are looking to plan and implement great marketing habits for your company, the Autumn Consulting team is ready to support your business’ growth. Contact us today!

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