Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively.
Choosing which social media platform for your web marketing can be challenging. Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. The key is to choose a few that are a good match for your company’s audience types.
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