What Hurts is What Works: An Interview with HatchPath’s Jordan Dunin & Nathan Misirian

Success isn’t something that happens by accident. It’s a slow and steady process of deliberate action, continuous growth, and forward motion. While finding it initially is hard enough, it’s the process of maintaining, sustaining, and edifying success that can make or break your business.

Nathan Misirian understands this better than anyone. As the CEO at Autumn Consulting, a Google search marketing firm, Nathan strives to discover, maintain, and compound success for all the people he serves. He takes great pride in creating WOW moments for clients by never losing sight of their goals. That means focusing on personal growth to foster professional results — and sharing these values with his team.

Nathan had an opportunity to talk about this in detail with HatchPath’s founder and CEO Jordan Dunin. Aligned on a goal to help others find success, Nathan and Jordan spoke on the What Hurts Is What Works podcast about game-changing decisions, healthy life choices, and ways to embrace change in all facets of life.


Starting (And Ending) The Day Right

The way your day starts is the way your day ends; for better or for worse.

Nathan takes this concept very seriously. Like Apple CEO Tim Cook, he sets his alarm to 3:30 AM to grab his day by the horns. After walking the dog in the quiet of the neighborhood, Nathan takes a five to seven-mile run before spending time in meditation. He admits he’s always been a morning person, and believes waking up before dawn helps him get a head start, prioritize exercise, and clear his head — resulting in a better product for clients and customers.

Nathan also believes the way you end your day has an important impact on success. Before getting home, he switches his phone to ‘do not disturb’ to send work-related calls to voicemail. He also uses a separate device to keep his business and personal life differentiated. Maintaining a strict sense of ‘on’ and ‘off’ hours helps him maintain a work/life balance, resulting in a mind free of burnout and ready for the next opportunity.

As his day winds to a close, Nathan reads some educational articles and gets ready for bed by 8:00 PM. Although he naturally wakes up around his target time, he averages seven hours of sleep every night.

Early to bed and early to rise are important hallmarks of lasting success. However, even the most resilient of people need time to relax and unwind.

Saturdays are Nathan’s days to decompress. He lets himself sleep to 8:00 AM on the weekend, and prioritizes fun activities that may not be available during the week.

Nathan firmly believes that the start and end of a day is a key contributor to a sharp and active mind. Science shows that people with great work/life balance are 21% more productive than those who aren’t.

The bottom line? If you want to be successful, you must start (and end) your day with things that lead to balance.

Creating Good Habits

Habits are ingrained in us — for better or for worse. By changing your habits, you can change your path of success, and the overall trajectory of your life.

Nathan believes that we all need good habits both physically and mentally. He shares that his own fitness journey made a surprising difference on who he was verses who he is.

“When I was probably 30 years old, it occurred to me that if I didn’t make a change, I would start putting on weight. What would I look like at 40, 50, or 60?”

That was that spark that drove Nathan into action.

“Over a three-year period, I started to walk. I didn’t grow up in a household that focused on physical appearances, and I didn’t exercise or play sports at all. It took my 24 months to lose one pound, but after I lost that one, I was ready for more.”

Nathan recommends intentionality to change habits in a way that makes sense. While the path to get there may not seem quick, he urges a mixture of both patience and resiliency.

“I like change, and I love new things,” he says. “Be present in the time that’s available and be grateful for the little changes taking place around you.”

Learning Something New

“Life is a journey,” says Jordan. “You can go to the gym and push weight for two hours a day, but you won’t be healthy until you do the hard stuff.”

And for some, the ‘hard stuff’ can be learning new things.

The mind-body benefits of learning a new skill are widely documented. Apart from keeping your mind agile (or making you fun at parties), learning helps to create motivation, build neural pathways, and make connections between skill sets in different areas.

Learning has never been much of a problem for Nathan.

“A few years ago, I started to take apart watches,” Nathan says. “I just love learning. I’m a curious person, and I love learning something new from someone else. Whether as a student or an adult, I know new learning can keep me a step ahead.”

Business owners in a rut or struggling to move forward should consider the overwhelming power of learning. Instead of balking at the opportunity, try to recognize that you don’t know something and be willing to ask good questions. You may have the opportunity to transfer this knowledge to others, potentially in a mentorship situation.

“I’m not just building knowledge for myself,” Nathan says. “The satisfaction for me is in transferring it to someone else.”

HatchPath is a company that is dedicated to helping individuals achieve their full potential. Their primary goal is to empower as many people as possible by providing them with access to the right coach and program. This means that clients have the freedom to choose the coach and program that best suits their unique needs and preferences. By offering this level of flexibility, HatchPath ensures that each individual has the opportunity to reach their truest potential and achieve their goals, no matter what they may be.

Building Rules For Change

Most people believe that change is hard or scary, but for Nathan and the team at Autumn Consulting, change isn’t difficult. Instead, it’s a fun and exciting opportunity to learn new things and make a positive impact on others. Change leads to growth, and growth leads to success — a firm reminder to step outside your comfort zone

If you’re ready to spark change in your business endeavors, don’t hesitate to reach out to Autumn Consulting. Our values, process, and hand-picked team members are aligned on a mission to bring you success. You can give us a call at (239) 356-1909 to speak with a member of the team, or email Nathan directly at wow@autumnconsult.com. We look forward to connecting with you and building rules for change together.

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