As the number of marketing channels to reach customers continuously expands, businesses today face many challenges: low engagement, not enough sales, and low applicants or donors… With these channels living largely online, it’s key to leverage search engine marketing for your business to come out on top. Unfortunately, if you’re an executive, you likely don’t […]
Nathan and the Autumn team have prepared an advanced article that speaks to the technical aspects of SEO. As you read, you will discover what a segment and a sequence-segment are in Google Analytics and understand the value of using segments to drive your strategic decision-making for your business. We also take it a […]
A content marketing strategy is leveraging digital content to attract and retain customers. At Autumn Consulting, a Google search marketing firm in Chicago, Naples, and Charlotte, we believe that content marketing is an integral part of your brand strategy, but it requires diligence and focus. A key part of content marketing is writing unique and […]
Marketing your website on Google has become essential in marketing. 81% of B2B decision-makers conduct Google searches before they even make an inquiry. Today, it is standard practice to conduct online research before making a purchase. And this applies to B2B purchases as well. Search engine users trust organic SEO: 51% of search engine users […]
For your customers, visuals matter more than you think. The number of hours the average American spends on social networking sites has more than doubled from 2.7 hours a month in 2006 to 6.9 hours a month in 2011. This according to a new infographic compiled with research collected by the Editors of the Morrison […]
From Pinto to Cadillac: How To Rebrand a Successful Business Website We just wrapped up an exciting marketing initiative with Cherry Creek Financial Services. As a financial coach and President/CEO of Cherry Creek Financial Services, Joe Schmitz and his team make a daily difference in the lives of people across the Midwest. Through sales and […]
We love working with the underdog in business. Dart Chart Systems is an innovative leader in selling software as a service to long term care facilities throughout the United States. As their web marketing agency, we help Dart Chart define marketing activities and implement emarketing initiatives that support their nationwide sales and marketing efforts.