Engaging Customers with Pinterest

pinterest.com has conquered the web. Since mid-2011, when the site really took off, millions of users have gotten addicted to browsing the huge array of pins. Pins can range from anything like cookie recipes to personal branding tips. Due to the large amount of time internet users are now spending on this site, Pinterest is sure to become one of the hottest web marketing trends in 2012.

Why is this?

Pinterest is really good at engaging customers. It does this by

  • enabling them to define what they are interested in
  • making it easy for them to like and share pins
  • integrating into Facebook, so that an existing network can easily be accessed

Pinterest users seems to love the randomness with which they stumble across pins in a given area of interest. Maybe it makes the vast amount of information online seem less intimidating and more energizing and fun. In any regard, marketers should realize the huge opportunity behind this because Pinterest makes it easier than ever to get website and blog content shared and found by qualified prospects.

Autumn Consulting is a Milwaukee web marketing agency. We specialize in SEO, email marketing, Google AdWords, social media, IT soultions, website analytics, and website copy writing.

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