Autumn Consulting, an organic search marketing firm based in Naples, Florida, is thrilled to announce the launch of the newly redesigned IWLA (International Warehouse Logistics Association) website. This was a comprehensive redesign aimed at revitalizing the digital presence of this leading national association of warehouse owners. Autumn Consulting is proud of it’s continued focus and work on guiding 3PL logistics providers and surrounding industries in strengthening their B2B search marketing strategies.
The Background
The International Warehouse Logistics Association (IWLA) is a prominent national trade association representing warehouse owners and third-party logistics providers across the United States. IWLA serves as a key resource and advocate for its members, offering support in areas such as industry best practices, regulatory issues, and business development. Through its educational programs, networking opportunities, and advocacy efforts, IWLA aims to enhance the efficiency and effectiveness of warehouse logistics operations, while promoting the value of warehousing and logistics services to the broader supply chain industry.
IWLA’s website redesign project focused on the revitalization of the Home Page and four other crucial pages. Our goal was to enhance user experience, improve accessibility, and attract new members by delivering a modern, user-friendly interface.
Our Strategy for Success
To meet these goals, we employed a multifaceted approach, focusing on three key areas: user experience (UX) enhancements, clean design, and SEO strategy integration.
User Experience (UX) Enhancements
- Hero Section: We’ve designed a striking hero section on the Home Page, featuring high-quality visuals and compelling calls-to-action (CTAs). This section is crafted to grab user attention immediately and guide them to the most important areas of the site.
- User Journey Mapping: By analyzing typical user journeys, we ensured that the Home Page provides clear pathways to popular and essential content, enhancing navigation and user satisfaction.
Clean Design
- Visual Hierarchy: The redesigned pages boast a clear visual hierarchy with well-defined headings, subheadings, and sections. This structure guides users through the content effortlessly, making it easier for them to find what they need.
- Consistent Branding: We’ve maintained alignment with IWLA’s brand identity, incorporating consistent color schemes, fonts, and imagery to reinforce the association’s visual presence.
SEO Strategy Integration
- Keyword Optimization: Relevant keywords have been naturally integrated into headings, meta descriptions, and body content. This approach is designed to boost search engine rankings and drive more traffic to the site.
- Optimized Media: All images and videos are compressed and include descriptive alt text to enhance page load speed and search engine visibility.
- Internal Linking: Strategic internal links have been included to improve site navigation and distribute link equity across key pages.
Looking Ahead
Our ultimate aim is to create a digital experience that not only meets the needs of current members but also entices new members to join the IWLA community.
Contact Autumn Consulting to talk about how our team of digital marketing experts can help expand your brand online. We analyze website design, messaging, and programming to ensure our clients rank on the first page of Google. You can rely on us for a comprehensive approach to enhance your digital branding.
Here’s to a fresh, engaging, and member-centric digital presence for IWLA!
