In Part 1, we learned that in business there are two groups of people we market to:
• People we know (Customers)
• People we don’t yet know (Prospects)
Part 2 explains the next step to growing a relationship, which is communication.
We need to communicate with and market to people we know through tools like:
• personalized email marketing
• website marketing
• search engine marketing
This is our method of engaging our current customers.
Looking for successful ways to grow your business? Autumn Consulting can help. We specialize in engaging customers and qualifying prospects, meaning we enjoy providing custom web marketing strategies for going deeper with customers and helping to identify the right audience for your product/service. Our team is a web marketing agency serving Milwaukee, Fox Valley and Chicago suburban area businesses and organizations.