Heard about Pinterest but aren’t sure if it’s right for your business? Let Autumn Consulting break down the basics and explain the essentials. Here’s a cheat sheet to help you better understand Pinterest and all its web marketing benefits.
Want to create content and visuals that attract your ideal customer/client?
Explore the Pinning Habits of Your Ideal Customer
Consider Pinterest your free audience research tool. Since Pinterest is a virtual pin board, just search for your ideal customer by topic or group. Take urban cycling, for example. Search for the term ‘urban cycling’ on Pinterest and you’ll come across some interesting finds.
This is where using Pinterest gets you a snapshot of your ideal customer’s lifestyle (i.e., clothing, accessories, bikes, self-shot videos, etc.). You’ll benefit as a business by being able to better understand your target audience and market to them more effectively. Take for example this video by Levi’s pinned by someone to promote the new Levi’s Commuter jean.
[embedplusvideo height=”281″ width=”450″ standard=”http://www.youtube.com/v/ZtbRy0j6hmA?fs=1″ vars=”ytid=ZtbRy0j6hmA&width=450&height=281&start=&stop=&rs=w&hd=0&react=1&chapters=¬es=” id=”ep2191″ /]
Now make notes about the kinds of things your ideal audience member pins – it is a reflection of their lifestyle. Next, start creating original content that’s similar and appeals to them. The key to successful pinning revolves around understanding what your ideal client or customer would want to see, creating it, and leveraging opportunities for them to repin.
Set yourself apart from competitors by giving them what they actually want. For more social media marketing Milwaukee tips, check out more posts about Pinterest and contact us about how we can help you with qualifying prospects through marketing.