Birkey’s Farm Store, a successful Case IH and Case Construction dealer based in Illinois, sells new and used equipment to farmers. Birkey’s has been in business for over 55 years and focuses on serving the agricultural community. While their mission is to exceed their customer’s expectations, they also pride themselves in taking the lead in their sales and marketing efforts. That’s why Birkey’s reached out to Autumn Consulting and asked for help in driving more farmers to browse their equipment listings.
Based on Autumn’s background providing web marketing strategy to Case IH and Case Construction and assisting dealers throughout North America with electronic parts catalogs, our Autumn Team worked with Birkey’s to create state-centric, Adwords campaigns. Autumn developed customized Google ads that appeared in local states. These ads highlighted used tractors, combines, and planters for sale. Autumn even promoted one of Birkey’s biggest sales of the year, Parts Days.
During our 4 month campaign, Birkey’s received over 7,000 clicks on their ads.
There was a nearly 30% increase in organic, new visitors to their website.
Birkey’s Farm Store leveraged Autumn’s marketing and advertising skills to attract new, qualified leads to their web site for used equipment. Using our prospect-focused approach, Autumn continues to support Birkey’s through the development of a new web site to further attract qualified prospects and engage customers. Be sure to check back for more information.
Want your Adwords campaign to provide qualified leads or ready to start one? Autumn Consulting will work with your business to integrate an effective Adwords campaign into your business’ web marketing strategy. Contact us today to get started!
