AWI Strategic Partners Collaborate to Generate New Business Leads
In a world where digital marketing is increasingly crucial for business success, partnering with the right agencies can be invaluable. This case study will highlight how two AWI (Associated Warehouses Inc.) members collaborated to achieve a staggering 54x ROI.
The Challenge
After hearing digital marketing SEO expert, Nathan Misirian, speak at the AWI Annual Conference about digital marketing strategies for third party logistics providers (3PLs), AWI member Partners Warehouse, wanted to learn more. With more than 20 years specializing in Google’s search engine optimization (SEO) algorithms, Autumn Consulting is a trusted digital marketing partner with AWI, with a proven track record of generating warehousing and transportation leads through their website.
The Solution
Partnering with Autumn Consulting, Partners Warehouse developed a comprehensive digital marketing strategy tailored to their specific goals. Autumn’s deep understanding of the logistics industry and expertise in digital marketing proved invaluable.
Key Strategies Employed:
- Website Re-Design: Autumn designed a new, mobile responsive website with the user experience in mind, to attract new clients and showcase the unique value Partners Warehouse offers to clients in the Chicago area.
- Search Engine Optimization (SEO): By optimizing the Partners Warehouse website and content, their search engine rankings improved, making it easier for potential clients to find them online.
- Content Marketing: Together, Partners Warehouse and Autumn Consulting developed high-quality, informative content, including blog and LinkedIn posts, to position the Partners Warehouse as a leading 3PL in the Chicago area.
The Results
The collaborative efforts between AWI members, Partners Warehouse and Autumn Consulting, resulted in a 500% increase in website visitors, a 450% increase in organic traffic, and a 100% increase in targeted keyword rankings in the first six months. In addition, they saw new leads to their website resulting in a 54x ROI on their digital marketing investment.
If you’re a 3PL or manufacturer looking to enhance your digital marketing efforts, consider partnering with Autumn Consulting. Together we can unlock the power of digital marketing and drive significant growth for your business. Contact a digital marketing expert today to see how Autumn can help you achieve your sales and marketing goals.
