Planned, Purposeful, Engaging – Building a Successful Social Media Strategy

Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively.

Choosing which social media platform for your web marketing can be challenging. Google+, Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. The key is to choose a few that are a good match for your company’s audience types.

Be Purposeful. Before establishing any social media account, have a strategy:

  1. Define your target audience – Ask: Who is your ideal customer?
  2. Identify which social media tools will best enable you to reach your target audience.
  3. Define your end goals for the social media platforms you choose to use.
  4. Identify your brand voice and be consistent.

Plan Ahead. Don’t get caught at the last minute with no idea what your next posting will be. Autumn Consulting develops prospect and customer-focused content calendars for our clients. To ensure that unique content is regularly released, the Autumn team creates a 2 month content calendar for each social media site. Tools such as Hootsuite are useful to arrange when tweets and alerts go out.

Stay Engaged. Offer your audience new and timely insights and updates. Personalize your communication with holiday posts (“Happy 4th of July”) or updates on how a big news story touches your industry. Being “social” is a part of successful social media marketing.

Autumn Consulting begins with understanding what makes your company unique.  Let us take the time to personalize your social media planning, making purposeful decisions with you so your prospects and customers stay engaged with your brand. Contact Autumn Consulting today, learn more about us Autumn Consulting and Nathan Misirian to get started!

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