b2b full service marketing firm

How to kill an internet marketing program

Company leaders in Chicago and Milwaukee rarely arrive at work and intentionally try to kill an internet or web marketing program. However, over the last 20 years of working with large and small businesses, I’ve observed three ways companies kill internet marketing programs. Skeptical or apathetic leaders. While educating senior leaders on internet marketing strategy …

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Content is still "king" with Google's search marketing

With every web site that our team reviews, content and content quality continue to be the number one issue facing Google search marketing.  Autumn Consulting focuses on quality content with a prospect-driven emphasis to deliver organic search marketing results. The purpose of Google’s search result formula is to emphasize the importance of writing the “right” content as …

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Your B2B Business Plan, Defined By Your Marketing Plan

As a b2b full service marketing firm, Autumn Consulting provides full scale brand consulting for clients in the Chicago area and designs web sites to attract new prospects to the scene. What’s the key to success? A prospect-centric design.  The right design and content immediately shapes a prospect’s perception of your brand/company. With Autumn’s Chicago …

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Boost Your B2B Marketing Chicago in 2015

What could businesses in Chicago be doing this year to boost their B2B marketing potential? At Autumn, we get asked this question a lot. We’re used to seeing our clients busy doing what they do best (manufacturing, sales, consulting, teaching, engineering) and, sometimes, it takes all the creativity out of them. But that’s why they choose to work with the b2b marketing experts at Autumn.

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