seo

Real insights for B2B businesses with Google Analytics

Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations …

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5 Tips for Implementing Smart Marketing Strategies

You provide something unique; you do something different from your competitors. That is why you are in business. While you know what makes your business unique, most prospects don’t know your “unique selling proposition.” Qualified prospects need to know why they should choose your company over another. Getting that message out to them, wherever they …

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Google Penguin 2.0 – How Google’s New Search Algorithm is Changing the Rules of SEO

Google’s recent algorithm update is now in effect and many are wondering if this will positively or negatively affect their SEO efforts. The Google Penguin 2.0 update is geared towards reducing spam and removing websites that use “black hat” SEO tactics on Google’s search results. “Black hat” SEO tactics are ways some SEO professionals use …

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STIR it up: Why Teaming With an Ad Agency Makes Sense

Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create a brand disruption. Make creative noise. Stir things up. …

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