Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations …
Real insights for B2B businesses with Google Analytics Read More »
You provide something unique; you do something different from your competitors. That is why you are in business. While you know what makes your business unique, most prospects don’t know your “unique selling proposition.” Qualified prospects need to know why they should choose your company over another. Getting that message out to them, wherever they …
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Growing your business requires more than simply creating content for a website. Engaging your customers with fresh and exciting ideas, while at the same time maintaining a strong marketing strategy, is the best tactic. The best ways to boost your search engine optimization is through creative content for your website and any social media tools …
With all of the media messages bombarding customers daily, staying top-of-mind can feel like an impossible task. But do some digging and you’ll quickly learn that engaging your customers starts with one little word: PAIN. What is their pain or problem? Discovering your customers’ pain is key to helping them find a solution to their problem. …
Google’s recent algorithm update is now in effect and many are wondering if this will positively or negatively affect their SEO efforts. The Google Penguin 2.0 update is geared towards reducing spam and removing websites that use “black hat” SEO tactics on Google’s search results. “Black hat” SEO tactics are ways some SEO professionals use …
Google Penguin 2.0 – How Google’s New Search Algorithm is Changing the Rules of SEO Read More »
Many of Autumn Consulting’s clients rely on their local customer base for the majority of their sales…
There’s no denying that visuals are a great way to market the products or services of your business…
There are over 4 billion searches performed on Google every day. People are turning to search engines more than ever before to get answers to their questions and problems…
Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create a brand disruption. Make creative noise. Stir things up. …
STIR it up: Why Teaming With an Ad Agency Makes Sense Read More »
Pinterest is THE new web marketing tool of the year. Millions of users have jumped on the bandwagon and are pinning, liking, and repinning posts that have relevance to their lives. Like with any big social network, what’s fascinating is the amount of time people spend on the site, just hanging out. Maybe it’s a …
Pinterest & Brainstorming: How Businesses Can Benefit Read More »