Content is one of the most powerful drivers of internet traffic. However, it takes more than just great writing to attract readers to your website — search engine optimization is required for your page to rank online.
The most successful websites online are structured with Google indexing in mind. This requires a strong understanding of search engine protocols, which can help you achieve coveted priority positions in Google’s SERPs (search engine results pages).
But what is Google search indexing? And how can you use it to succeed online?
Here’s everything you need to know about Google indexing and the creation of priority content.
What is Google Search Indexing?
Every website published online is subject to search engine indexing, which is the process taken by search engine bots to record and recall information. When a user makes a query using relevant keywords or phrases, the search engine bots pit your site against thousands of others to determine who should rank first.
Google specifically uses an algorithm known as PageRank, which lists all relevant content in a ranked lineup (SERPs) so users can choose their favorites.
Google relies on a multistep process to rank all published websites. It takes up to 90 days for the algorithm to identify a new site, and possibly longer depending on its design. For example, any complex code or non-mobile-friendly elements could reduce your rankings considerably.
Once PageRank analyzes your content to see whether it matches relevant search terms, it evaluates the history of previously ranked content to determine where yours should fall.
You can see this process in the graphic below.
Understanding Google’s Organic Indexing Process
Google uses three different elements to determine your websites’ relevancy: title tags, meta descriptions, and the keywords used in each.
Title Tags: The HTML code that gives your page an official title.
Meta Descriptions: A short, one-sentence summary of the content on that page.
Keywords: The congruent words or phrases shared by the title tag and meta description.
Here’s an example of all three:
Each of these must be balanced appropriately to achieve a higher page ranking through Google’s priority indexing.
How to Reach Google Priority Indexing With Your Content
If you want to outpace your competitors and rank your website online, you need to play by the rules of Google’s algorithm and use the ‘secret sauce.’ At Autumn Consulting, a Google search marketing firm in Naples, FL, we’ve narrowed this down to three critical steps:
- Your title tags must contain 12 words exactly. Do not use unnecessary punctuation such as hyphens, commas, or ampersands.
- The meta description should contain a max of 18 words. It should be written as one sentence, with location, and with only one punctuation mark (if possible).
- Approximately 50% of the keywords in your title tag should appear in your meta description. For example, if you write both ‘plumber in Chicago’ and ‘pipe repair’ in your title tag, you must pick at least one to use in your meta description.
If you follow these suggestions and adhere to the ‘secret sauce,’ you have a much higher chance of ranking highly on Google and achieving priority indexing.
The Importance Of A Google Search Marketing Firm for Google Priority Indexing
It’s entirely possible to reach priority indexing for your local small business. However, you must adhere to a specific online formula and follow all recommended protocols, then continue to craft excellent content with targeted keywords and links.
The best rated search marketing firms have a strategy in place to help you streamline both. Agencies like Autumn Consulting help their clients achieve WOW moments by leveraging great writing with all best indexing practices. Our goal is to build performant websites that delight both human readers and search bots, and rely on strategy — not feel-good impulses — to determine your website’s success.
You can reach out to the professionals at Autumn Consulting today to discuss priority ranking for your site. Contact us by phone at (239) 356-1909, or email wow@autumnconsult.com to chat with a Google search marketing expert. We would be happy to evaluate your website’s structure and suggest improvements based on proven strategy.
