Frustrated with Website Barriers That Block Inbound Leads?
Tired of digital marketing that feels like it's stuck in transit? If you had the privilege of attending the Associated Warehouse Inc (AWI) conference in Savannah, you might have heard Nathan Misirian, top-rated Keynote Speaker and President of Autumn Consulting, share key insights on digital marketing in the logistics industry. While almost every 3PL has used a digital marketing agency in the past, few have seen an increase in new business because of that work. This is where Autumn really shines. Our results speak for themselves as we consistently generate new business for 3PLs across the country, resulting in an average of 10x return on their digital marketing investment in the first twelve months.
The numbers speak for themselves:
- An impressive $22 million in new business
- $2.5 million in just 6 months, with a further $3 million in the sales pipeline
- And $2.7 million in new leads in the first 90 days
What makes Autumn different from other digital marketing firms? For two decades we’ve been leveraging Google’s algorithms to deliver measurable results, with more than a dozen years in the logistics space. We understand your business and what people are searching Google and we have a strategy and process that delivers results.
Beyond just delivering numbers, we are a relational firm focused on building long-term partnerships with our clients. We take the time to truly understand your unique challenges and goals, allowing us to craft custom digital marketing solutions designed for your sustained success. Curious to learn more about our relational approach and how custom digital marketing can fuel long-term growth for your logistics business? Reach out for a conversation, and let's explore the possibilities.
5 Common Barriers to Website Growth
Nathan shared five common website barriers which the SEO experts at Autumn Consulting meticulously analyze and overcome. These aren't just surface-level fixes; our team of digital marketing experts dive deep to dismantle obstacles such as missing relevant keywords which prevent the site from attracting targeted traffic, content gaps that fail to speak to customer needs, confusing layouts that frustrate visitors and hinder navigation, and missing calls-to-action preventing conversions. By addressing these fundamental issues and more, we transform stagnant websites into powerful lead-generating machines.
Missing Keywords
While creative taglines and catchy sayings can contribute to branding, many websites fail to incorporate words that clearly define the services offered and the geographical areas served. This disconnect between branding language and search intent actively works against your website on Google, essentially making it invisible to potential customers actively searching for your solutions in your target market. We bridge this gap by strategically weaving in high-value keywords and location identifiers throughout your website content, transforming it from a digital brochure into a powerful lead acquisition tool.
Content Gaps
Websites that contain generic or outdated content that doesn’t speak to shippers' needs, makes it difficult for the user to determine your suite of services and makes it difficult for Google to match up your website with relevant search queries, ultimately reducing your visibility on Google and making it difficult to appear on page one. Our content strategy focuses on creating fresh, relevant content that directly speaks to shipper's needs, clearly outlines your services, and incorporates the precise language Google uses to connect businesses with their ideal customers.
Confusing Layouts
Unintuitive layouts can result in high bounce rates. When visitors can’t find the information they’re looking for, they often get frustrated and leave the site. This directly translates to reduced visibility on Google, making it harder to achieve that first-page ranking to attract qualified shipper leads. We revitalize your content by developing content that resonates with shipper's needs, clearly articulates your service offerings, and signals your expertise to both users and search engines.
Hard to Find or Generic Calls to Action
There are few things more frustrating than having to search a website for a “contact us” button. By creating clear and prominent calls to action, you make it easy for site visitors to fill out a form to connect with you, thus improving the user experience and ultimately generating new business. Well-placed CTAs can also improve key website metrics like time on page and conversion rates, which are positive signals for search engines like Google.
Isolated Marketing
While a modern website is a critical investment, many companies fail to optimize a powerful lead generation tool right under their noses: their sales team's LinkedIn profiles. By ensuring consistent branding, clearly outlining expertise and services, and actively engaging on LinkedIn, your sales team can transform their profiles into valuable lead-generating assets, seamlessly complementing your website's efforts and fostering trust from the initial point of contact.
lead generation through seo
Autumn Consulting offers a strategic approach for logistics companies to overcome these obstacles. Our knowledge of the logistics space combined with more than 20 years of expertise understanding and implementing Google’s search algorithms, empowers us to create targeted content which increases your Google visibility and generates new qualified leads. That’s why logistics companies generally see a 10x ROI in the first twelve months. Ready for that kind of impact? Reach out to discover how we can help generate new business for your 3PL.
Ready to grow your business?
If you’re in the logistics or manufacturing industry and are looking to enhance your digital marketing efforts, consider partnering with Autumn Consulting. Together we can unlock the power of SEO to drive significant growth for your business. Contact a digital marketing expert today to see how Autumn can help you achieve your sales and marketing goals.
