Have you created your LinkedIn profile, but you’re not quite sure what to do next? Our web marketing clients in Milwaukee often wrestle with this challenge – mostly because a small business can have limited resources. Our clients sometimes ask – if we could afford to devote a person’s time to updating LinkedIn, what value would we get out of it?
First off, it doesn’t take a full time job to keep LinkedIn updated. Your LinkedIn engagement is completely dependent upon what you think would be relevant to share with your network. That is why we encourage our Milwaukee clients to make LinkedIn only a portion of your web marketing strategy: you decide what is appropriate to share about the goings on at your company, what you’d like to share about your industry and the role you want to play. Then, you decide how much time you can devote to making those topics shared.
Here is what other web marketing clients in Milwaukee are doing on LinkedIn:
- Distribute B2B content (demos, tutorials, sale sheets, materials handling guidelines, etc.)
- Developing brand awareness
- Generate sales (lead research, discussion threads, etc.)
- Sharing tips of productivity and industry insights
- Nurturing customer loyalty
- Encourage your network to advocate and promote your business
At Autumn, we have developed web marketing processes for small- to mid-sized businesses in Milwaukee for years. We typically help form a strategy, create an SEO-rich profile, help develop your network, and develop a content marketing plan moving forward. It’s all full-customized for your business needs. Whether in the Chicago or Milwaukee area, feel free to contact our team to take advantage of this proven web marketing tool.