Choosing a Google search marketing firm is a lot like getting married — you need to know you’re totally in-sync before signing on the dotted line.
But making an informed decision, unfortunately, is getting harder and harder to do. There are now 14,000 marketing and advertising agencies in the US alone, and more than 62,000 international brands. Competition for your attention is more stringent than ever, and with so much ‘noise’ in the way, how can you make a wise decision?
Let’s take a look at the questions you need to ask to choose the right marketing company for your growing business.
Questions to Ask When Choosing A Google Search Marketing Firm
Not all marketing companies are created equal. Thankfully, you can use this comprehensive list of questions to sort the wheat from the chaff.
Let’s dive in.
1. What does your marketing process look like?
Many marketing companies are skittish about disclosing their digital strategy to the world. However, the best of the best don’t make their approach a secret. After all, it’s about execution, not just book smarts. Autumn Consulting displays our marketing process for any online visitor to see. We also willingly provide additional details so you can easily understand what your next steps should be.
2. What kind of credentials do you and your team have?
A long list of titles doesn’t guarantee marketing success — but when it comes to vetting a long list of companies, it can certainly direct you towards the cream of the crop.
Look for organizations with a history of awards, as well as professional schooling and a hand-picked group of experts. There should be a section of their website describing their team that provides more information about what you can expect.
3. What successes have you achieved for other brands?
Not every company sees regular success with their campaigns. Therefore, it’s important to locate key case studies and performance metrics that peel back the curtain on what’s really going on behind the scenes.
There are three ways to do this:
- Read provided case studies and other success stories on the company’s website.
- Look for Google reviews and other testimonials from previous users.
- Connect with past clients on platforms like LinkedIn to get a candid summation about their previous experiences.
4. How much experience do you have in my industry or niche?
Generalized marketing companies may have the ability to move the needle with your marketing efforts. However, they may lack the experience or knowledge necessary to help your brand show up in front of the right audiences.
Autumn Consulting serves select verticals in which we have years of marketing experience. We currently run campaigns for the following industries:
- Business to Business Companies
- Privately Held Businesses
- Transportation and Logistics
- High-Growth Retail
5. How do you plan on working with my team?
Some marketing companies see themselves as a lone wolf — they can handle all the marketing so you don’t have to get involved. However, you should know this approach doesn’t always come from a place of beneficence. Some companies want to keep you at arm’s length to ensure you can’t see the flaws in their strategy.
At Autumn Consulting, one of our strongest values is communicating with your team as early and often as possible. We don’t believe in keeping secrets — all our techniques come with proven methodologies. We also have the heart of a teacher and are passionate about showing you our step-by-step process.
Ask Autumn Consulting Your Toughest Questions
The best marketing-to-brand relationships start with honesty, candor, and authenticity. At Autumn Consulting, we genuinely believe providing information up-front can help you make an informed decision about your future marketing partner.
If you’re looking for a Google search marketing firm that’s willing to answer your toughest questions, get in touch with Autumn Consulting at (813) 618-7554. We would be happy to answer any and all inquiries to see if our marketing company is the right fit for you.