Social Media Marketing for Small Businesses: A 3-Step Guide to Boost Your Online Presence

You’ve probably heard that social media can make a huge impact on your marketing strategy. However, as a small business owner with so much on your plate, you’ve never had the chance to find out.

Maybe you’ve given some thought to using social media for business, but you’re not sure where to start. If you’re like the one in four small business owners who don’t use socials at all, you’ve probably never had clarity around what you should be doing or when you should be doing it.

That’s where the professionals at Autumn Consulting come in — a Google search marketing firm with an interest in small business success. We have experience creating social media content in dozens of industries, and command an extensive knowledge of platforms like Facebook, LinkedIn, and Instagram.

Autumn Consulting has partnered with hundreds of companies over the years to spearhead social media marketing strategies. Today, we deliver WOW moments to each of our clients using a collection of best tools and practices.

Could our social media marketing program be right for your small business? Let’s take a closer look at our process below.

Marketing Your Small Business On Social Media: 3 Steps From Our Google Search Marketing Firm

Autumn Consulting uses a three-step process to create social media content for your brand. This includes keyword research, content generation, and hashtag insertion for best results.

Here’s what you can expect from our social media marketing strategy.

Step 1: Keyword Research

Social media content doesn’t display on Google the same way a blog post does, but adding carefully researched keywords to each post is still a best practice for success.

Autumn Consulting starts every social media campaign with detailed keyword research. We employ a team of trained SEO experts who have access to cutting-edge tools and best-in-class technology.

Once we set some groundwork for our upcoming campaign, we perform keyword research to find competitive phrases for:

  • Social media biographies, including the ones found on Instagram, Twitter, and LinkedIn.
  • The body of your social media content, no matter the tone or feel.
  • Hashtags that may be relevant to your industry, niche, or brand.

Speaking of social media content. . .

Step 2: Content Generation

Autumn Consulting creates bespoke social media content that reflects your company’s voice, tone, and mission. Each of these are crafted with all best practices in mind so you can rest easy knowing your brand is in good hands. We offer:

  • A mix of clarity, connection, and credibility in your social posts to help followers get the best impression of your brand.
  • Beautiful images and social media videos delivered by our in-house graphic design team.
  • Tagging strategies paired with valuable content to inform and inspire leads to share content with their friends.

With the proper keywords now injected into some fun and meaningful content, we move into the final phase of implementation:

Step 3: Effective Hashtags

Hashtags are a powerful tool designed to help businesses get seen online. At Autumn Consulting, we strive to turn researched hashtags to an important piece of your social media marketing strategy.

This includes:

  • Searching for well-suited hashtags on each post and potentially making new ones just for your brand.
  • Naturally incorporating hashtags into each post to avoid barraging your readers with information overload.
  • Only including the most important hashtags to prevent platforms like LinkedIn from downranking your efforts.

Remember: social media marketing with Autumn is a partnership, not a dictatorship. Our team is always available to chat about your needs and develop a customized plan for your unique business goals.

Trust Autumn Consulting To Market Your Small Business On Social Media

If thinking about social media marketing puts a chill up your spine, you can turn to Autumn Consulting to develop a performant and pain-free strategy. Not only do we offer beautifully curated posts, but we combine best practices with decades of search marketing experience to develop an effective solution for your industry.

You can get started with Autumn Consulting by calling (813) 618-7554. We would be happy to provide our professional advice and explain our social media marketing process in greater detail.

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