Let’s Get Visual: How to Up Customer Engagement through Video Marketing (Part 1)

If your company is solely focused on generating mass loads of content to feed your website, pause and consider the following facts about the need for visual media:

According to a recent article by Mashable – Socia Media a study reviewing the Top 10 brands featured on Facebook revealed that users were twice as likely to Like photos than text updates and 12 times more likely to share a video than photo/text posts combined.  The bottom line is visuals matter for qualifying prospects and engaging customers.

Understand that you’re building a business within a visual marketplace that requires intentional updates.  Your branding and messaging is more likely to be read and shared if you include captivating photos and powerful videos for engaging customers through marketing.  Here are two great examples of how to capture your audience through video marketing and create successful eMarketing for your Milwaukee business:

[embedplusvideo height=”281″ width=”450″ standard=”http://www.youtube.com/v/l3d1pTiXclk?fs=1″ vars=”ytid=l3d1pTiXclk&width=450&height=281&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep7370″ /]

[embedplusvideo height=”281″ width=”450″ standard=”http://www.youtube.com/v/CDQYFhb-9T0?fs=1″ vars=”ytid=CDQYFhb-9T0&width=450&height=281&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=” id=”ep7259″ /]

What makes these videos so powerful? Here are a few pointers & what we can learn:

TIP 1:  Keep it short and punchy

Web copy is most potent in short and powerful packages.  The same goes for video marketing copy.  Some of the best brand videos do well because they get to the point quickly and creatively.  Doing this saves time for your customers and showcases your best work.

TIP 2:  Choose a powerful soundtrack

The right song can create passion and energy that sway’s a prospect into purchasing from your brand.  The wrong song can bore, irritate or worse yet, confuse a buyer out of supporting your brand.  Make sure that the music and visuals in your videos match your messaging and brand promises.

TIP 3:  Integrate social media

How do you get people talking about your videos?  Include links to specific landing pages, promote tailored hashtags and include messages that encourage a call to action.  These can be added on the final slide of the video or throughout the video.  The goal is to start the conversation and equip people with the tools to continue it.

Autumn Consulting is a web marketing Milwaukee agency serving local area businesses and organizations with integrated marketing solutions.  Our Autumn team includes a diverse group of marketing professionals who specialize in web marketing, content writing, web design, programming, project management, and sales/business strategy.

If you’re looking for more business marketing strategies from a Milwaukee web marketing consultant you can trust, contact us today to get started.

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